McDonald's UK has stated a policy is to offer "either a new Hello Kitty iphone 6 cases or Hot All the option, not a girl/boy option, inch but the campaign group is concerned.
Leave Toys Be Toys is aiming McDonald's UK to encourage most of the fast food giant to drop what the marketing group believes to be gendered Contented Meal toy options.
Following self deprecation regarding Hot Wheels or Hello there Kitty Happy Meals, McDonald's USA stated its policy is to advertise "either a iPhone hello kitty or even a Hot Wheels option, not a girl/boy option, " but Let Toy cars Be Toys is concerned.
"We implemented a quick survey which showed which experts claim over 70 per cent of vendors are asking if customers expect a boy's toy or a women's toy, " said Let Toy cars Be Toys' Tricia Lowther.
"You might have seen the recent bug in the US when an eleven year old lassie wench, miss persuaded McDonald's to change the guidelines over there, so it seems distinctly strange that UK branches preferably should suddenly take this seemingly retrograde pace. "The fact that two very different games and toys have been introduced and one of them can pink, clearly suggests that these games and toys are meant to be aimed at boys and girls on an individual basis.
"We think it's a really deflating step from McDonald's and am optimistic they'll return to the more usual USA toy policy of just one yoo for all. In the meantime we've asked who they re-examine their own guidelines and ensure which experts claim toys are distributed consistent with the policy. "
Let Toys Become Toys has written an open flex letter to the CEO of McDonald's USA concerning gendered marketing, which can be found in the next paragraphs:
Let Toys Be Toys marketing against marketing messages that instruct children some toys are only regarding boys and some are only for girls. Yesteryear we have persuaded several major USA retailers (including Tesco, Marks and simply Spencer and TK Maxx) to cease marketing toys by gender, nicely number of UK publishers to stop forming books explicitly labelled for jungs or girls.
We were concerned to see about your recent promotion of Hello there Kitty and Hot Wheels games and toys. We believe that by offering two break down toys (and making one of these light blue – which children learn within a young age is used to symbolise girls) children are receiving the message that there are 'boy toys' and 'girl toys' considering that they know may feel that there is something wrong with these if they want the 'wrong' the.
When we contacted you via Facebook, we were pleased that you confirmed ramée are asked to 'offer Hello there Kitty and Hot Wheels in all children irrespective of gender'. However , inside brief survey, 70 per cent within supporters said they were asked as many would like the 'boy' or 'girl' option. By asking this, office personnel are assuming which toy a youngster will prefer according to their regardless, a practise which relies on prototypes and limits children's choices.
Some other to this, 13 per cent of those asked over reported that they were not given a lot of option, with staff seemingly enjoy which toy the child would prefer through looking at them. These actions through branch clearly contravene your described policy on the matter.
This is chiefly surprising given the much publicized decision by McDonald's in the US of no longer offer toys according to regardless following Antonia Ayres-Brown's campaign. Regular UK supporters have long liked McDonald's UK for not taking this method, whilst our American supporters experience often expressed envy of your inclusive preferences.
We have numerous reports of Warm Wheels-loving girls and Hello Kitty-loving boys having to return to the deal with to exchange their toy, and no uncertain there are far more who returned real estate with a toy they didn't need to have, too embarrassed to say anything or even a unaware that they could have chosen his or her. We have also heard of one place where a staff member said they were directed to ask customers if they wanted daughter or son toys.
We feel strongly which experts claim toys are to be enjoyed by just about children, and telling them precisely what 'correct' for their gender pressures to help conform to gender stereotypes, limits the experiences and promotes division.
Produce your own . this promotion is a one-off and you are planning to return to one toy hi-tech children.
If this is not the case, however , we ask that you stick to the example of McDonalds in the US who have clearly stated their intent to "re-examine interior fridge freezer guidelines, communications and practices" System.Drawing.Bitmap improvements to better ensure that your toys have been distributed consistent with your policy.
