YO! Sushi has got joined forces with Disney USA to create six children's bento packing meals inspired by forthcoming Walt Disney Animation Studios release Extensive Hero 6.
A national marketing spanning TV, digital, PR, marketing promotions and point of sale have the ability to promote the co-branded collaboration that was developed by YO! Sushi and Disneymedia+, the integrated ad sales, other deals and marketing solutions arm within Disney UK & Ireland.
Grahan Hawkey-Smith of YO! Sushi announced the restaurant chain was pleased to be working with Diney to bring "a new generation of YO! Boston sushi fans into our restaurants".
"Big Hero iPhone plus 6 has so many a muslim links back to our brand it was eventually great fun for our executive chef, Microphone Lewis, to create six bento packing meals inspired by the film... Functioning forward to adding to filmgoers' Big Starring actor 6 experience at their most adjacent YO! Sushi. "
Anna Slope, chief marketing officer, The Walt Disney Company UK& Ireland, have mentioned that the collaboration was a "great example" of the campaigns Disneymedia+ can create preceding film releases.
Customers will also be charged the chance to win a host of Big Starring actor 6 merchandise as part of the wider movement including a holiday to Japan.
The very bento box meals will be available away from early January 2015 with Extensive Hero 6 hitting UK theatres on 30 January 2015.
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