Car giant turf war have subsidies trapped mode the winner

　　Car giant turf war broke out, remain in a "kill-1000, since the loss of 800." From the beginning, special trains and "black" names in hand, but this does not affect the Giants round after round of expensive expansion markets. On the drivers and the passengers high subsidies "sugar-coated bullet" Although platform brief access to the user, but when prices return to normal, the market after the return to reason, had higher access to drivers, users and quietly leave the car industry will face a blank. Guben is the source don t forget the core competence

　　Brush Busters tufted

　　Uber is always lingering "prick" scalping nightmare. People step Uber platform drivers master Fung Commercial news reporters to Beijing a few days ago, a day before the final list must be "tied a needle", earn home money. Master Fung introduced "prick" is a term scalping, Uber platform "prick" scalping is an open secret in the industry.

　　Von master to Beijing business reported reporter forget such a pen account, "each ' needle ' of orders platform will give driver 1.4 times times award, but premise conditions is need driving out 50 Yuan fare data, such platform paid driver of fare will reached 70 Yuan, then ' needle ' driver paid to ' nurse '20 Yuan rebate, coupled with this process in the by spent of away oil fee about 25 Yuan, ' tied a needle ' driver can net earned 25 Yuan". According to Beijing daily reporter, will be Uber media platform "needle" exposure such as scalping, Uber also updates related to vulnerability, but so far remains rampant scalping phenomenon.

　　Compared with other platforms, Uber system dispatch rather grab mode. Market derived many Uber synchronization software plug-in, scalping can brush through plugins single car orders sent to some owners. Master Fung said orders by now is work hard every day to make money as many drivers as "prick" drivers earn more, plus Uber platform began a substantial reduction in subsidies for drivers, so many drivers from the Uber left.

　　Yu bin, an analyst thinks the Internet, scalping in a sense prosperity data, for the Uber finance Tim wood and fire. But at the same time the platform was also cheated money, reduces the perception of user needs. Uber's strategy is to continually update their rules against cheating, makes "pills" difficulty becomes large, and scalping, account closure implemented.

　　Subsidies trapped modes

　　For one of the earliest for easy-to-use vehicle entered the car market, burning money to get the user to expand the market way too familiar. According to Beijing daily reporter found that the end of 2013, easy-to-use vehicle access to ctrip and DCM lead investor $ 60 million c round financing, open user "subsidies tide". Founder of easy-to-use vehicle travel across an open, easy-to-use vehicle access to the $ 60 million will be used to develop new user, easy-to-use vehicle will increase subsidies to users, then frequently increase driver, easy-to-use vehicle users allowances.

　　However, with drops and mergers, China auto rental invest tens of billions to hit that car market, valued at up to tens of billions of dollars in China in the Uber expensive user, no big background of easy-to-use vehicle advantage is no longer. Meanwhile, easy-to-use vehicle is frequently out mergers or acquisitions with other brands, and mass layoffs, though the man was denied, but easy to use insider, easy-to-use vehicle is currently in strategic contraction.

　　According to the Analysys industry insight library database is the latest release of the China car market quarterly monitoring report 2015 2nd quarter data shows, easy-to-use vehicle to 2.7% ' behind drops fast (82.3%), Uber (14.9%) and Chinese car (10.7%) ranks fourth.

　　Travel across the open, car markets don't need such a large subsidy, "couldn't get to any of the core competitiveness of the price war, not for loyalty driver, who is basically subsidized job with who. Easy-to-use vehicle has chosen to do things at their own pace, be your best self. "

　　Loyalty staying hard

　　Relying on big financial backing, drops quickly ushered in after the merger of business expansion fastest honeymoon, many easy to use car, Uber platforms such as the drivers have to take refuge in the platform to the last drop, but if you cut subsidies to the last drop, same loyalty problem.

　　Drivers master WONG's troubles is that frequent platform subsidy policy adjustment to the driver. "The current policy is 1.5 times the peak rewards sooner or later, the other has not rewarded. Meanwhile, drivers if the company a day after the 15 May was 1.4 times times Awards, Rob does not receive no reward. "

　　Cook said recent research back to the community with several equally fast drivers door "lie alive" because of platforms subsidies less and Rob has been largely replaced by the dispatch mode single mode, the driver's pay and autonomy, has declined. Driving fast as "lying", because both income was 200-300 yuan/day, but lying to live not only without the constraint of the platform, do not have to run on the road every day.

　　Bin believes that drivers with subsidies running has become an inevitable outcome of platform competition. Enjoy highly subsidized driver has no platform loyalty whatsoever. Once the platform subsidy cut, the driver must escape the lost, despite the drop in market share is large, but still can't get rid of "unsubsidized curse", entirely in abnormal development of the car market.