Letv's stake in the company of cool set off Internet messages, many people even began to imagine cool, resentment between music video and 360, rumors of old friends the week on the network of the ROAR.
However, such a large investment, as an important partner of cool old week, it is not possible did not know in advance, even could not seek the views of old week, front desk by himself may be table posture, stir up opinion and attention-grabbing. This is not, then came the news that three possible cooperation.
Cool three-ready, just step by step
Cool last year divided into three, partly facing the traditional operator channels cool, God of the part on the Internet channel, the rest is society-oriented channel IVVI. From this point on, cool leadership should be planned well for the future, or I wouldn't have called up a story to make 360 share to almost half in fact led the great gods and reorganized as a singularly cool, there wouldn't be this suddenly announced Le cool's second-largest shareholder of reality.
All the signs indicate that, cool top management ready to fade out of the Smartphone market, the company's business is divided into three, but married a prelude and preparation. Now, with the marriage with the 360 and TV plus, cool investor successfully completed the turn, original cool capital has gradually withdrawn from business management and became a holding company.
So, we do a metaphor. Separation of the cool, dress and three daughters, to find a suitable home. Daughters but his disciples, must not let opportunities go outsiders Tian can also have plenty of scope for control and energy. Second daughter find a play can make the sons of giants in the field, fought the future success or failure of a gamble. Three daughters Petite noble, find a new aristocracy, find a foster father powerful sons met with a patron.
When all the dust settles after, cool brand in the mobile phone market in China's "big four" will no longer exist, incarnation and a brand new set of cool new products under the holding will be reborn, so that may also be facing a severe market competition and cool the best end of the complex development environment.
Cool resource integration requires a different Internet company, music video, 360/foster
Cool always has an important position in the domestic mobile phone market, the "cool China" fame last year was firmly held the title for the first gold of the domestic 4G. However, with the continued rise of Huawei, millet continued pressure, cool gradually to fall into the second group. Singularity University student Chen Zhengmin China
Roof leak every rain, in the era of 4G Netcom, originally with dual networks for settlement of Hyundai loses a great deal of space, coupled with the sharp cut in three basic telecom operators end subsidies under attack, rely heavily on carrier channel cool gradually embarked on a downhill. In fact, entering in 2015, cool attracting market attention has not launched a new product, decline all the more obvious.
Cool to get out of trouble, in the context of huge production capacity has been reduced operator channels, first attracted investment of 360, and even a 360 does not occupy a controlling interest or ownership of the new joint venture is handing, using 360-the power of the Internet to achieve a breakthrough. After a series of media hype in the 360, brand of God lead to hyper-price shock at the end of the market, even in areas such as sales and do not achieve any major breakthrough, also pushed the Internet brand, brand has been highlighted, won the first stage of the victory.
Is in stark contrast with it, cool social-oriented channel in the high-end mobile phone brand IVVI has always been silent, not out of the original development difficulties. Cool original development team is not good at operating in social channels, not to mention the new brand new channels and new customer groups, plus the severe market competition in China, the introduction of foreign investors and operators is imminent.
Music video, 360 and cool incredible potential alliances is expected to
Le depending on since last year understand has original of have chaos zhihou on re has so-called ecological chain construction of big layout, from Le depending on video to TV, then is phone, next is said to have is car, plus and broadcasting of relationship and years formed of video industry resources, became a support not ignored of intelligent Terminal industry fn, but Le depending on to wants to in this field development is will suffered patent barriers and capacity team, aspects of bottleneck, also needed marriage traditional phone giant make up short Board, investment cool sent on became reasonable.
360 investment God in order to get to the template, and step into the emerging mobile local camps, in line with the characteristics of older commercial games of the week. Cool IVVI to compensate for the short Board of investment by promoting the competitiveness so that other industry rivals in competition does not fall downwind of the biosphere, and cool is the two brands sell for a good price and also lost control of the largest shareholder, typical of what they need the income, nobody lost.
A lot of people may think, stuck a knife behind the music video in 360, 360 work with cool sword in love, or even think of happy vision and 360 will resort to. In fact, depending on the share, for those that are interested in getting into the Smartphone 360 is not only in the field of sound, and beneficial.
We note to, Le depending on of TV, and box and video program content distribution to 360 of security software, and router and various family intelligent small hardware, cool sent of phone, don't forget has, Le depending on also just and China Unicom build has "flow + tariff + members + phone" of a station type service, this almost is now looks very full of intelligent home scene, so of prospects future really of not appeared did?
In this case, not cool a breach, not to mention 360 is countered, perhaps, help cool the mother-in-law, 360, cool music video will form a tacit and become a force to be reckoned the new, completely rewriting China smartphones in the near future political arena seating.
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