This year, thousands of regiments, beautiful round alone outside watching, in the case of other group-buying sites have appeared to win attention, its perfect service and accumulated users and markets. Group in the case of the industry as a whole declined after onrushingly sudden, irresistible force posture of siege claimed to successfully stand out from the thousands of home-buying site war situation. Zhihou, beautiful round has passed into the takeout, movies and other vertical segments, O2O marketing layout of the future strategy.
The Internet situation in China almost settled at this time, Giants begin to redefine the Chinese Internet. And after the buying market bloody course of mission, of which there are market share and user base, city and other means to complete their transformation. Zhihou, Ali money capital group, making us leap into the industry, other businesses outside its group mission data in the United States, have also sprung up robust growth. However, these data from official and media that are not verified, but has not been recognized by most industry people.
Under the giant barrier market space Taiji 12 Yuan per bottle of water ideal fullness
Buy mode is different from traditional business, most of the buying platform in late buying platform for transformation into a consumer service, the group is no exception. Consumer services are mostly buying platform recognized as the main direction, relationship has a direct relationship with the consumer service, and have thus become a Center for these platforms, movies and take-out business is based on environmental factors, and became the Group at a later stage with Baidu, hungry competitors such as punches and competition is the key.
Hungry compared with beautiful round out with time, while Baidu takeaway as the delivery platform of Baidu spared no expense to build, whether in terms of spelling resources or capital, which can kill damage directly caused to the United States. In addition, Baidu's platform for another O2O life glutinous rice, and beautiful objects that had to be carefully, because in recent years, Li said 20 billion of funds to support growth of rice that words, definitely not a joke.
Baidu is a beautiful round pain in the face. In the Tanabata Festival, Baidu glutinous rice water in a single day exceeded 450 million Yuan, increase is 20 times over the same period last year, and movie tickets for the day are more than 1.7 million tickets were sold for up to 25% of the national share. These data come from capital driving more, but easily cut down the group from the previous first O2O platform to dismount.
Another giant Tencent O2O area BTA is not a sign of weakness. Internet company which owns China's largest user base in the O2O, except by heavy investment 58 O2O platform, also popular reviews of another rival Group launched a cooperation and embracing way. And the company a unique advantage is different, public comments will fully share the blood flow of imported resources, competitive pressure has caused by its us immensely.
The giant barrier of war on the United States are both blocked our way and pursuing troops, Ali, while access to investment enjoyed a huge marketing resources, but the Group did not meet directly face competition for capital and Baidu and Tencent. In fact, after a couple of years past, it was found that current group sold still does not lead the market, its main cats eye movie also did not bring strategic progress to the American Mission. Ali became the Godfather, the godfather of American attitudes and far less affection than Baidu and Tencent.
Capital can save everything?
In early July, anecdotal American group is negotiating a 1 billion yuan funding after that group through social media and network media have launched the Group's data. In the official data issued by the US mission both in scale and in the adult education data, has a clear and unrivalled growth, but behind the data, us news of the mission because of lack of money and finance official has not been answered.
The economic information daily, asked the United States and American investors, but did not receive any answer, but does someone know social media broke the news out of the United States Mission on the current Commission rate has fallen to 2%, the news of the loss of 600 million Yuan a month. More content for the current message transaction data is high, but in terms of income are belong to low income and low gold content, scale of average monthly loss of more than 600 million yuan in the first half as a whole, so that 1 billion investment has no employer will follow.
Outside the group, another giant East business and modalities with the United States Mission had similarities, but Jing dong as a group where there are advantages, but Jingdong more focused electrical contractor and group fields together to follow up. In addition, and not bad money giants such as Baidu, Tencent's follow-up, group cash flow pressure does not par with these giants. In this case, employers reluctant to take choices seem a matter of course.
Know this fact article on say, has deviated from the pattern of the group itself, prior to burning money behavior, excessive betting their competitive advantages in terms of capital. But the fact that both Baidu and Tencent, the Giants sent are completely dependent on users, flow, and other factors more valuable and group in terms of traffic and users are unable to compete with these giants case, spent money as a way to strengthen their competitive, these cups have been doomed from the start.
Give up, continue? that's the problem
Alibaba and Tencent, Baidu O2O has an urgent demand for entry, but judging from the present situation, Tencent and Baidu are driving its O2O showered, and Alibaba group ignored anyway without the slightest concern. On this issue, if you look at other O2O Alibaba business can go under – Alibaba O2O products and business, guide map and Word of mouth network are important pieces of Ali, which had heavy injection of suning's strategy is the company's core. Compared with these big business case, Alibaba Group's importance, almost negligible.
The situation for investors, there is no investment of faith and reason, together with the United States at present in terms of mode, the direction and market competition, and there was no health signs of positive growth. And media King pointed out that beauty "multi-party double-teams, although still March group net turnover, but Maori are also were dragged down by step by step, further and further from scale profit. "View, it also underlined the Group's revenue had large problems.
According to the economic information daily reference know broke the news, beautiful round pieces of business in the first half almost lost: to shop outside the Group 300 million per month, the United States sold 150 million/month, cat's eye movies 100 million, 50 million/month/month ... ... Is not difficult to find comparative data analysis, currently the group loss of about 600 million Yuan a month or so (about loss of roughly 3.6 billion yuan in the first half), so users also analyze group makes 1 Yuan, 2.7 Yuan net loss on synchronization.
In the case of such huge losses, the United States Mission should go? give up, too bad; continue to invest, it is a bottomless pit.
Who can give an answer?
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