Tuesday, October 20, 2015

The establishment of three layer linear growth image power startups to make

  

The establishment of

  Intelligent voice connect set off the two Nations

  Founded in 2008 when the Redpoint, I would like to try a variety of methods to analyze the company. In General, internal analysts are using a relatively simple model analysis of deployment of business activities.

  Recently met with "old friends", from the lean Startup tips excerpt an analysis tool, tentatively called "McKinsey three-layer linear growth image."

  "Three-layer linear growth image" is a simple concept. Each commercial project follows an s-curve rule. First of all, if the investment is successful, as the project grows, returns come. When the project development to a curve point, after maturity, then began to decline. However, even the world's top 50 companies could not avoid this rule change.

  If the company can get the expected return from the first project, then the project entered the mature stage (see figure, curve 1 vertex), you need to seize the moment, turned quickly to a second investment. When two s-curve segments are coincident, this means putting a third time has come. This is the "three-layer linear growth image" concept. (See map)

  For a non-startups, investment projects must have had many experiences. Management team want to invest in a variety of combinations. But at the same time invest in a number of products would divert company resources, therefore, screening out the highest quality products is extremely important. "Three-layer linear growth image" which can help to solve this problem.

  Investment and finance meeting, "three-layer linear growth image" can be used to help me to think and make the best investment decisions. For example: the first is the most worthwhile investment companies which? into the investment project in the late timing is what? company's vision for the future should be like? final goal of relying on the first one or the second one?

  "Three-layer linear growth image" is a very good tools for strategic analysis. I hope to help more startups to make informed choices.

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