Many people may Wang Jialiang and touching the treasure don't know much about this company, the reason is easy to understand: contact treasures overseas far more users than users. Wang Jialiang founded touch technology in Shanghai in 2008, after which a large part of his time engaged in overseas markets now touching the treasure input method is still the main overseas, while the domestic market was hit treasure phone.
Origin of science and technology Wang Jialiang has always been an obsession with special people, has been accumulating ever since the notion of starting technical resources. Founded in touch before Bao, Wang Jialiang at Microsoft for more than 3 years work experience, why would Microsoft as a business presence in the early? Wang Jialiang has his reasons: "one is to learn Microsoft's management experience, the second is to find me at Microsoft technology partner. "
Until 2007, when the first generation iPhone release, Wang Jialiang feel the time has come to start. After just talking all night with his two partners, Wang Jialiang to determine the direction of their own business: the mobile Internet.
Patent storm, contact Po opens the market
Touch treasures by virtue of their advanced patent technologies, get the cooperation with many handset vendors, Bao input method pre-installed in new cell phone, touch, touch treasure has good development prospects. Touching the treasure abroad is not easy, when touching the treasure's biggest competitor in a foreign country is a United States listed company NUANCE, it bought almost all input companies, including the most famous T9 input method. So when NUANCE in bid for touching the treasure of rejected cases, their patent law will touch the treasure to the Court.
For obtaining financing had just touched the treasure, this is a blow, because if he loses contact treasure will be expelled, together with Sony, HTC and other manufacturers of products will also be banned. "The problem is transit, it now appears that I am very grateful to this case, as is this case has brought a lot of partners. "After 6 months of struggle, touching the treasure finally won a patent lawsuit, and this victory more cell phone manufacturers also have cooperation with touching the treasure of faith.
Until today, touching the treasure abroad is also the lead, already has more than 90 patents at home and abroad. VC fissile prequel Neil Shen Xu Xin and other
Wang Jialiang-2009 MWC innovation award
Moving home saw O2O opportunities
Wang Jialiang told the business journalists of the State, now touch-Po input method user already has 350 million overseas, while touching the treasure to telephone users has accumulated 200 million domestic. Users sitting on so much resources, plus see roaring O2O scene, Wang Jialiang tempted. O2O Gets the pain point for users and expand the scale of the enterprise, contact Po decided to enter the O2O field.
"Does not found touching the treasure at first phone at home is very popular, but, if you are the one of the presenters tulei teachers in touch-Po telephones, so I'm feeling Po telephone coverage is wider?" High-end users in my blog like tulei is not touching the treasure that people care about the phone can save money, but touching the treasure of information search and classification functions, this function fills the function of iPhone mobile phone vacancy.
Contact Po telephones has reached 60 million active users in the country, Bao telephone access, if you can touch the O2O service, is undoubtedly significant traffic entrance, entry on this line than to push costs lower. Contact treasure phone already has contacts, dial and yellow pages of life functions to access O2O in the yellow pages business, being a natural outgrowth.
Touch treasures O2O, you want to do all the O2O business portal
Bao in the industry has always been a subversive, touch, touch-Po input method is. From handset manufacturers to collect completely free pre-installed software costs to rival manufacturers, turned to advertising, touch treasures things have been more advanced.
Said Wang Jialiang, high frequency and low frequency strategies, contact Po phone can give O2O company provides a new platform, the telephone entrance to bring more order to the O2O company. Wang Jialiang found in research if O2O platform access paid links, the order lost up to about 90%. Touch treasures telephone access after payment, form a phone--orders-pay-closed-loop, saving the user time to switch back and forth, also increasing stickiness.
In addition, the "comparative foreign users like to search habits, domestic users prefer to browse, so contact Po telephone yellow pages list for the user is very much the service entrance. Currently in Bao lives in the yellow pages of the phone must have access to the touch even coffee, spend more than more than 20 thousand bundles, geeks O2O services and open a payment link. The most representative is the coffee, "coffee access contact Po telephone orders rise by 500%, which is the one we expect. "
O2O entry businesses strong competitive edge in the domestic market, but can have a direct competitive relationship and touching the treasure is still owned by Tencent micro-business. The latest version of the app has joined the call to this function, slightly before the letter was trying to get through the phone dialer feature, combined with micro-payments, purse function to touch the treasure O2O has brought a number of challenges. But touching Bao O2O mainly dealing with enterprise users, as long as companies have chosen to contact treasure call the platform settled, can make touching the treasure.
Touch technology is the 2008 and 2009 business innovation DEMO participating enterprises in CHINA organized by the State, wireless concert in 2009 won the Championship and got the Court judges at the time of investment. 7 years since Wang Jialiang feeling is quite a lot, "difficulties in the process of starting, but the most important thing is persistence. This process is whether making a patent case is back in the Chinese market, are only to get success. "
Touch technology has been completed last year about millions of dollars of the c round of funding, other than in the United States technology research and Development Center, touching the treasure in the Beijing, Shanghai and Shenzhen began to develop its own business, with the driving force of capital, contact Po O2O in the country programme should be very interesting.
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