"The Internet +", driven by online education has made a rapid development, capital of this area are very enthusiastic. Online education fields also attracted major Internet giant concerns. Baidu, Alibaba group, Tencent and 360 Internet giants through online education O2O capital operation mode to test the waters.
Z-group private through research reports, from 2015 since the beginning of online education have taken place with hundreds of incidents of financing, is expected to total nearly $ 1 billion of financing, in which language, career and most fiery K12 education is an investment in three directions. Statistics show, China's Internet education market in 2014 has amounted to 84.1 billion yuan, is expected in 2015 or over 170 billion yuan hypothetical future Internet penetration rate of 50% of education, from 0-18 of this stage will be the birth of 300 billion market size, blue sea.
In addition, in 2015, the first half of this bull market, online education stocks were crazy speculated in this regard stems from the recent stock market boom, but the deeper reason is due to Board and too little gem online education enterprises, even if capital attaches great importance to education, but not ready. Listed as a share of all the difficulties, the new ban on many Internet education companies preferred. With the North, but Hua Bo education, China education teaches media and education quality Langton the continuous tone, the new ban has become the best entrance of the Internet education company.
In fact, however, online education has become ice-fire situation. Capital on the one hand most of all ages stand out in the industry's education platform, on the startups and some do not have the capital to support online education platform is in a dilemma.
Fire and ice two days of online education, who will survive?
Research firm CB Insights announced 2015 global online education Q2 Quarterly report, report, 2015 Q2 stage, nearly 80 global investment case, investment was about $ 765 million. Seen from the overall trend, education investment is declining, capital favor late in the project as a whole.
"Question bank" founder Wu Xingyu also spoke during an interview with the investment community, investors investing in online education business, or investing in start-ups, or b investment after the turn. In this regard, lanchi venture investment Director Cao Wei said this is because the industry itself must decide. More VC mechanism, the amount of investment is small relative investment projects more online education will receive excellent company for each industry segment, and later investment is the investment of these enterprises.
A few days ago, according to media reports, Ou Peng, founder of Suntech agencies industry early warning: winter of our capital will come in the next three or four quarters, when practitioners in online education does not as it is now so easy to get investment, now should as far as possible to conserve cash in order to survive the coming winter.
In this regard, said Wu Xingyu, really excellent enterprises will survive, and the "winter" or not does not matter. He further explained that the "test bank" as a startup company, has entered into the Ministry of education list of procurement systems, cooperation with State education agencies, provides professional services for school teacher's test paper evaluation. For startups, this is a major breakthrough, and the "test" of the core team members are in the traditional education and Internet company has many years of experience, his "question bank" have confidence in the development.
David Cao said in an interview with the investment community, 3-5 years in the future, the size of the online education market will reach tens of billions of Yuan. In this process, each segment has an excellent startup stand out. He mentioned that in the investment process, more about team integration, and team members work and the accumulation of experience in the relevant fields. He pointed out that compared with the traditional online education training institutions "online" is an entirely different mode of thinking, it needs education and combined with in-depth and unique understanding of the Internet. "Institute of geeks, for example" David Cao added, "is also doing IT training, but it's traditional offline and online IT training is not a concept, it is in a totally different thinking in the Internet. "
Newly minted Internet companies to test the waters of "alternative" online education, another piece of the blue ocean?
Refer to online education, tend to think of traditional training institutions and Internet "+" 's, as well as teachers, platform, test, three basic elements. Then, looking at the online education market, and education of new Internet companies have started "alternative" online education.
Pulling hook two anniversary celebration, pulling hook network CEO Madelung energy component, the company will start by vertical online recruitment platform upgrade to the professional growth of the Internet platform. Launched two years ago, completed nearly 2 million users accumulated, Madelung energy component mentioned pulling hook are not content just to help people change jobs on the Internet, but on the basis of existing business, build a platform to help practitioners on the Internet.
On one hand, pull the net to start the content strategy, up from the original content help Internet professionals access to valuable career and industry information. The other hand, its team building training, workplace skills training, proper training, and so on. This vocational training "online mode" are essentially a "online education" attempt.
Compared with the vertical recruitment, career growth platform hit the Internet the Internet practitioners improve professional abilities, improve professional skills of core requirements. It makes pulling hook network consists of a single platform for recruitment into recruitment, information, online education of integrated Internet services platform. This will lead to a great deal of liquidity and imagination.
Similarly, in August of this year's "Ivy-China Forum", North American student journal founder Lin Guoyu participated in online education session of the Forum, since then, he said in an interview with the investment community, online education is the future direction of the student daily newspaper in North America. Intelligent hardware business a great heat rolling
Student journal in North America as an influential study in the student group information platform, has been in the form of new media. However, Lin Guoyu say North America brand and information superiority can be further expanded in the student journal "overseas university course" model of online education.
Released after Baidu "homework help" post, Ali launched the "Taobao classmates", Tencent launched a "Tencent class", and now, not just BAT move into online education, emerging Internet companies are also trying to online education. Recruitment company for the Internet and new media "testing the waters" online education, blue Chi's venture capital investment Director Cao Wei said, the education model is easy to understand, but good content is important. If you can provide quality content and paying customers, which is "education online" a valid attempt.
Under capital rush, a space full of imagination the concept of online education. However, the investment community's attention, online education is not only a platform that simple. Even through the capital, branding, and marketing advantages, easy access to users of online education platform, registered users can also take this rapid growth, but retain customers still rely on the provision of quality education products. After all, the essence of online education continues to be education. Only truly understand the nature of education, to provide users with quality educational content team can finally break in a crowded market.
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