On July 1, the listed companies owned by Haier Group Haier and Beijing storm Technology Co Ltd (later referred to as storm technology) announced that cooperation on investment companies in terms of Internet TV. While the subject of this transaction is Haier Shun logistics.
The Haier Group called out "all" context, the derivative has become the intended to develop into a platform company in the channel's latest attempt.
Storm technology holdings?
Haier technology of the storm hugs, join now Guild Wars launches Internet TV game.
Agreement signed by both sides shows that storm technology will be available in Internet TV business, Internet marketing, software development and operations, and so on. While the Haier TV areas of supply chain management, logistics, distribution channels, and other advantages.
In addition, it helped to launch Internet TV business partners will also be introduced.
There are familiar with Haier's senior insiders told reporters, and storm in scientific and technological cooperation is head of the Haier brand, not all Haier TV business.
He told reporters, Commander-in-Chief of the hands of Haier electrical appliances of Haier brand, positioning in the low end. And Haier brands in the hands of Qingdao Haier. He also revealed that, after the establishment of the joint venture, Commander in Chief of the brand will probably no longer exist, the two sides will set up a new brand on the Internet.
According to the China Times reporter, Haier Internet brand in the hand mode card, have previously been launched model kaaliyun TV. But the source told reporters, die card brand can only be sold online, Haier has not given it more Internet content.
In addition, sources said the joint venture will be before this Skyworth airborne Haier's "General Partner" Liu Yaoping in charge. Journalists confirm with Haier, Haier said on July 6 will have specific announcements.
These insiders told reporters, according to his contacts with Liu Yaoping depth, Haier's State of mind is very open, very Internet. News, storm technology holdings in this joint venture.
In addition to the Commander, Haier the brand may also will work with the depth of the Internet company Alibaba. He told reporters, the two sides will also set up a joint venture company to do TV, "in the future do aliyun Haier TV. Ali will give it more resources. "
Japanese Shun power
The funny thing is, started with traditional hardware manufacture of Haier, are no longer selected Duke play. China Instacart and its followers
From the cooperative mode, the unique logistics and channel advantage, become Haier's new weapon.
Storm technology's announcement shows, subsidiary of Haier in Qingdao new day Shun logistics services limited (referred to as Japanese Shun) is the trade body.
According to the China Times reporter, owned by Haier electrical appliances, in addition to washing machine and water heater business, is to shun the brand development of integrated channel services business.
Indeed, suning, GOME, and electrical contractor in three or four markets such as East reach, Haier integrated channel services business every day, and already staking in the town market.
Haier's new media display, Haier has 32,000 stores at all levels in 19 years. Which counties have more than 9,000, the Township is home to more than 20,000, also Shun comprehensive shop each day there are more than 3,000 companies.
Japanese Shun also brought huge revenues for Haier.
Haier Electronics reported its 2014 revenue 67.13 billion yuan. One integrated channel services business revenue reached 62.233 billion yuan, up to 92.7% per cent.
Not only have Japanese Shun Haier, Haier in Qingdao Haier, another listed company in cooperation with Oriental Pearl and MTC TV on the Internet, also showed the advantages of channels.
The evening of June 18, MTC equity bulletin, Qingdao Haier invested 371 million Yuan, holding 1.58%, MTC shareholders of with the Oriental Pearl TV Tower.
In collaboration with three modes, Qingdao Haier television business did not itself provide hardware, nor is responsible for the operation, its role is to provide online and offline sales channels.
MTC shares, said by Qingdao Haier sales millions of LCD TV's online platform, offline channels, Haier's own industry and trade and shops, the company's products can quickly channel covers end market.
According to the reporter, Haier's long-term partner, MTC is the factory.
MTC shares also said in a statement, within the 24 months before the disclosure of non-public offering plan for, the company has not been traded with the Qingdao Haier. But its LCD TV sales to associated parties, total sales amounted to 5.168 billion yuan, accounting for the proportion of the company's total sales during the period was 38.03%.
According to MTC in late 2014 our interaction platform answer to investors show, which has for Haier OEM variety television.
30,000 micro-shop reform
32,000 offline stores did not bring Hale stopped in the channel layout.
On June 30, Haier announced on new media in the letter, Hale could become the "world's largest derivative group."
Haier's product line sales channels opening to the right, and said it would recruit at least 30,000 passengers inside and outside of the group.
Hale told reporters, now a 30,000 target with micro-shop is the starting point, we will gradually improve the channels and platforms, so that more entrepreneurs to barrier-free access. We hope that through these little shops for socialization, realize user circle covering the whole society.
In fact, large enterprises micro-shop and not a new thing.
Suning, GOME and Foxconn and other enterprises have encouraged friends to sell products. Haier's Japanese Shun had also already in the letter opened a tiny shop.
According to the reporter, daily along the mall with the Haier is the difference between micro-shop, located in the integrated marketing platform, not including Haier's products.
But Hale told reporters, if the user needs, Haier welcome to other brand products into micro-shop system. Product category increased, others will be staged data to make decisions.
Aoweiyun network (AVC), Wang Peng, Research Director of strategy and operations Consulting Division, told reporters, Haier derivatives not in transition, micro-shops are hard to define as a separate channel, can only be described as Haier mobile + social networks: a new attempt.
He told reporters, when in the absence of social networks, Haier called on employees to get their acquaintances to buy products. Now only the model moved to the line. "But this operating mode requires teams to train, it is hard to succeed. "
Aoweiyun mesh Black Business General Manager Dong Min told reporters, derivative of the advantage is more accumulated precipitation than traditional e-commerce users, but in the user management system, sales management system after these background is not mature yet.
Obviously, Haier channels of the Internet still need time to grow.
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